PELOTON

Peloton is a popular boutique fitness brand that exists in two symbiotic worlds: In its NYC studio, where locals come for classes, and virtually, live-streamed into the homes of thousands via screens attached to their proprietary bikes. The Peloton website strives to stitch both of those worlds together into one bold community.

Peloton classes are irresistible both at home and in the studio, thanks to the energy of its unique, worldwide-streaming audience. These marketing emails, sharing the brand's curated playlists and top-notch instructors, entice riders to the saddle.