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PepsiCo wanted to draw attention to the many ways it reuses organic waste in manufacturing. This post drives to a full infographic we created for the PepsiCo blog—read it here.
PepsiCo wanted to highlight their huge variety of better-for-you beverage options in a creative way for National Beverage Day, so we concepted this quiz for Facebook and Twitter that invited followers to interact.
To showcase PepsiCo’s presence in dozens of different countries around the globe, we concepted a video series in which we “unbox” unique products and flavors from each country. View the full video here.
PepsiCo has the market cornered on salsas and dips, perfect for a Cinco de Mayo celebration. We concepted this “spice-o-meter” to help followers find the perfect salsa for their preferred spice level.
PepsiCo wanted to highlight their huge variety of better-for-you beverage options in a creative way for National Beverage Day, so we concepted this quiz for Facebook and Twitter that invited followers to interact.
PepsiCo prides itself on offering products and flavors for every part of your day. We concepted these gifs which show a scene—in this case, a soccer game—with a rotating product shot that cycles through all the great options that’d fit each specific scene (in this case, sports drinks). View the full gif here.
On Instagram, PepsiCo highlights its “craft” brands with higher-end photography and editorial-style voice.
We infuse the PepsiCo Instagram page with trends used by other top accounts—like the letterboard. This post showcases some of our popular sparkling waters, which are a priority to highlight for the company as they are healthier than sodas.
We use social media to show consumers that with PepsiCo’s many product options and a little creativity, snack options can truly be endless. Like this DIY trail mix recipe card, which we concepted for National Trail Mix Day.
We use Instagram to show how PepsiCo products are must-haves for all types of social gatherings, like this holiday party scene.