ARM & HAMMER Masterbrand
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ARM & HAMMER Masterbrand 〰️
With more than 80 SKUs under their name and more shelf presence in the supermarket than any other brand, ARM & HAMMER has hard-earned its legacy in the American CPG story. And with a recession looming, there was no better time to bring the brand family together for a value-focused, hard-hitting rallying cry: When the going gets tough, we flex our muscles.
We launched this campaign with quite a bang for the brand: Church & Dwight swung the hammer candlestick during a brand takeover at the NYSE in Jan 2024.