The STEM talent gap today will make for a bleaker future tomorrow. That’s why PepsiCo made it a corporate mission to inspire more girls to pursue careers in the field. In conjunction with 20th Century Fox and the film Hidden Figures, we created the Search for Hidden Figures, a contest open only to girls and young women, inviting them to reveal their hidden-in-plain-sight STEM skills.
PepsiCo
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PepsiCo 〰️
PepsiCo's diverse product portfolio is meant to be mixed—especially during events like the Super Bowl. Game Day Grub Match is a campaign that celebrates the snacky spirit of tailgating, with cooking competitions between influencer chefs to help show that PepsiCo’s products have far more potential than dipping and sipping.
