Landing page for The Search for Hidden Figures, a contest concepted in conjunction with the Oscar-winning film Hidden Figures. The contest engaged girls and women in the STEM fields.
Detail from Search for Hidden Figures contest microsite. PepsiCo is invested in expanding opportunities in the STEM field for girls and women, so we concepted this contest inviting only girls and women to pitch their world-changing ideas to our panel of judges, for a chance to win scholarships and more.
The Search for Hidden Figures was developed in conjunction with blockbuster film Hidden Figures. We received over 7,000 written and video applications.
Our Search for Hidden Figures contest was a multi-pronged campaign that sought to excite followers about STEM through clever games, an Instagram-based UGC mini-contest, and celebrity engagement.
Landing page for Game Day Grub Match, a video-based cooking contest concepted to generate buzz about PepsiCo's complementary family of brands during the Super Bowl season.
Game Day Grub Match is a "Chopped"-style cook-off between chef-influencers using PepsiCo-branded snacks and drinks. The microsite featured downloadable recipes from the competition.