Pacific Park is an upcoming housing development slated for Downtown Brooklyn. I wrote its website, meant not only to generate leads from future residents, but also to welcome Brooklynites to a "new neighborhood" in their borough.
Part of a sliding carousel that highlights the best parts of Pacific Park, which brands itself as not just luxury residences, but rather, a new neighborhood for Brooklyn, complete with a park.
A sample from the landing page carousel. Emphasizing that Pacific Park will be a new neighborhood, complete with a school, makes it more than another bunch of high-rises.
Descriptions of three of six of the development's residential buildings. Pacific Park boasts a selection of high rises, each with their own attitude, surrounding a public park.
The local features section of the Pacific Park website. Key to branding Pacific Park as a neighborhood was conveying a sense of community that revolved around the park.