American Express works hard to be a friendly partner to small businesses, in an effort to allay the stigma that comes with their higher transaction fees. These pieces position Amex as a smart business decision for smart entrepreneurs.
With its glamorous reputation and mysterious Black cards, American Express has a reputation that its cards are only for living large and buying big. These campaigns were created to encourage everyday spend by the everyday shopper.
Global Business Travel First is a premium-level, concierge travel service offered exclusively to corporations to make business travel easier, smoother, and enhanced by the American Express luxury most business travelers have come to expect.